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Nouraeloom

nouraeloom, for hair that is thinning

if every product so far has done some of the job, this is why.

Hair thinning isn't one problem. It's three: what's happening on the scalp, what's flowing to the root, and what's reaching the follicle. Address one and you'll see partial results. Address all three and you finally see what every product on your shelf has been quietly missing. One bottle. Twenty-three cold-pressed botanicals. Built across all three.

thryve bottle held in golden-hour light, yellowish-green oil visible through frosted glass
  • 23 cold-pressed botanicals
  • naturally-derived formula
  • GMP-certified manufacturing
  • ships worldwide

the diagnostic frame

hair thinning isn't one problem. it's three.

The $90 serum, the single-ingredient oil off TikTok, the biotin gummy, the prescription you decided against. Every one of them addressed one thing. That's why each one did some of what it promised, then quietly plateaued. Thinning hair is the visible end-state of three things drifting at once: the scalp environment, the flow to the root, and what reaches the follicle. Address one and you'll see partial results. Address all three and you'll see what's been quietly missing.

every claim verified by the ingredient list on the bottle.

three pathways: inflammation, circulation, nourishment010203

inflammation

the scalp environment

circulation

flow to the root

nourishment

what reaches the follicle

calm, the scalp environment

Cold-pressed black seed, lavender and turmeric +3 other calming botanicals quiet the appearance of a stressed, flaky or irritated scalp, the visible foundation for denser-looking hair.

invigorate, flow to the root

Rosemary, peppermint and ginger +2 other invigorating botanicals create the warm, tingling sensation of a scalp waking back up.

nourish, what reaches the follicle

Jojoba, argan and amla +9 other nourishing botanicals condition the hair shaft and strengthen the look of each strand, so what you keep, you get to keep longer.

thryve cold-pressed botanical scalp oil bottle

the formula

thryve.

cold-pressed botanical scalp oil

★★★★★ · 8 reviews

reviews from our first release batch.

Twenty-three cold-pressed botanicals, calibrated across all three pillars. A lightweight oil that sinks in fast, layers cleanly with whatever else is in your routine, and works on the look of fuller, denser, more nourished-looking hair across a 90-day cycle. No synthetics. No heat extraction. No shortcuts.

directional bar chart on cream background — a tall 'cold-pressed' bar next to a short 'heat-extracted' bar — under the headline 'heat destroys actives. cold-press keeps them.' with the caption 'every botanical in thryve is cold-pressed; heat-extracted alternatives lose bioactive compounds'

how it's made

heat is the enemy of every active. so we don't use it.

Heat destroys the most bioactive compounds in a botanical, the same compounds that are the reason to apply it in the first place. Most mass-market hair oils are heat-extracted because it's faster, cheaper and yields more. Every one of our 23 ingredients is cold-pressed and chosen for what it does on a scalp, not for what it sounds like on a label. If your oil isn't cold-pressed, you're paying for a carrier with the flavour of a botanical, not the botanical itself.

  • 23 cold-pressed botanicals
  • naturally-derived, with two stabilising actives
  • GMP-certified manufacturing
  • free of fragrance, silicone, sulphates
  • safe on colour, every texture, every scalp type

the proof

ninety days. visibly different hair.

92%

said their hair looked thicker and denser after 90 days*

92%

said their scalp felt calmer and less reactive*

100%

noticed less hair coming away when brushing*

92%

said the scalp tingle felt invigorating on first use*

*Based on a 90-day consumer-use study of 12 participants. Appearance-based, self-reported cosmetic outcomes. Full methodology available on request. Individual experience will vary.

from the first batch

what early customers are saying.

  • Only been using it about two weeks but my hair already feels way softer than usual. I'm not finding nearly as many strands on my pillow in the morning either which is a relief honestly.

    Aisha R.

    Sydney

  • I started noticing less hair in my brush after maybe 10 days? My hair just feels healthier and stronger when I run my hands through it. Wasn't expecting results this early.

    James T.

    Melbourne

  • Three months in and my temples are looking visibly fuller. My hairdresser noticed before I even said anything. The fact that it's all botanical was what sold me but the results are what's keeping me.

    Priya K.

    Brisbane

  • About 10 weeks now. My hairline is looking fuller than it has in years. I genuinely didn't think anything would work at this point.

    Sarah M.

    Los Angeles, CA

  • Barely a week in and I'm already shedding way less than normal. My hair has this softness to it now that it hasn't had in ages. Really glad I gave this a shot.

    Daniel H.

    Toronto, ON

  • Four months of consistent use and my ponytail looks noticeably thicker. Like I actually had to go up a notch on my hair tie. That's when I knew it was actually working.

    Lauren C.

    London, UK

  • My hairline had been creeping back for a couple years and I'd basically accepted it. Two months with Thryve and the front looks visibly fuller. My wife spotted it before I did.

    Marcus W.

    Perth

  • Couple weeks in and my hair feels thicker when I style it. Way less coming out in the shower too. Wasn't sure a natural oil would do anything but honestly impressed so far.

    Ryan O.

    Auckland, NZ

the founder's note

15months to perfect the formula

most hair oils take 15 days. ours took 15 months.

twenty formulations. nineteen rejected. one bottle that finally did all three.

stay close

weekly notes on the scalp.

Weekly notes on the scalp, the science, and the botanicals, from the founder's desk. Unsubscribe whenever.

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